This is your one-stop training and outfitting center packed with everything you need for that next race. Our team of athletes and coaches is passionate about helping you have the best race experience of your life. We welcome beginners just getting into the sport, and veterans looking for faster ways to cross that finish line. Our retail hours at 320 N. Ashland Ave. in Lexington, Monday-Friday, are 9am-8:00pm, Saturday, 9am-5pm, and Sunday, 1-5pm.

His first triathlon was in 1986 or ‘87 at Boonesboro. He already had a swimming background, and started running with a friend. It must have been a memorable bike ride because a train interrupted it!
George Van Meter has been charging forward ever since with marathons and triathlons. He says his best race was this year’s Ironman Louisville where he smoked the run, and won his age-group by a large margin. Wow! George says training, advice, and experience all came together that day, and now he’s punching his ticket for his first Ironman at Kona. George has inspired many of us to follow in his footsteps (although most of us can’t keep up). George says he enjoys the friends he trains with, and enjoys going to new places to compete. We’re proud to say George Van Meter signed on as one of our first, SBR of KY members, and has been a great customer and friend. George- we’ll be cheering you on from Kentucky as you make us proud at Kona. Good luck my friend!